ASSIGNMENT 1
Product Launch
Advertising
Brief Analysis of Competitors
Brief Analysis of Target Audience
The target audience that we strive to focus our communication towards is first and foremost Males in the age-group between 20-30 years of age. Furthermore, they prefer to be classy with charisma. The reasoning for the given audience, relates to our belief, that Mo Far Kor is a tool to strengthen one's identity. In this age-group, you will find males who goes through major changes in their lifes, being exploring different jobs or attending schools or courses. Therefore, their identity is is being revised in order to construct itself accordingly to new surroundings, hence Mo Far Kor and our communication can serve it's purpose for this target group very effective. At the same time, this age-group is quite familiar with the internet and social media, which gives us a great opportunity to interact with them through numerous platforms.
Proposed Strategy
Problem:
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Target audience lack of knowledge about how to achieve their admired identity.
Strategy:
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To make men understand that their voice has an impact on their identity.
Tactics:
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Show a man with his clear voice can reflect his identity better and will become more confident in himself.
Tagline:
Let Your Self Be Heard
Key Visual
Chosen one
Print Ad
Headline:
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Be the classiest fish in the sea.
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Body copy:
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There are a million fish out there that stands out in their own unique way. But how do WE stand out in the crowd? There is a quest of building identity, which originates by using your voice to express yourself.
Get Mo Far Kor for yourself and have full control over your voice and self! It’s the best – and definitely classiest choice out there.
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Proposed Storyboard
TVC
Instagram Launching Posts
Caption :
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Avoid sounding like a worn out engine - strengthen your voice to its full potential by using Mo Far Kor. Every engine is complex and needs proper maintenance to stay effective, same goes to your throat.
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#mofarkor #mfk #letyourselfbeheard
Caption :
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A successful brand without identity, means nothing. We have created a whole new identity for Mo Far Kor to keep up with the gentleman. With a classic slim black design, Mo Far Kor is now ready to empower your identity by reflecting your confidence through your own voice.
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#mofarkor #mfk #letyourselfbeheard
