MoFarKor intends to rebrand itself with a more classy vibe to it's name, hence the usage of the color gold for the logo. Gold colour is often associated with wealth and prosperity, thus it serves to give a luxurious and elegance feeling to the logo.

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The fig in the middle symbolise the belief of the brand, which is your voice is your identity. With the fig inside, people can easily identify the leaves as fig leaves. As humans, we might look similar because of the way we dress; the way we look. But with our voice, we have a stronger identity and will be different from others.

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The four leaves also symbolise the four most important things in a man's life: Family, Friends, Love, and Work. The four leaves  formes a circle to indicate how men try to balance these four important things in their life. But we believe, that a successful man should be able to balance his life and have an identity at the same time. 

More than that, the fig also represents the main ingredient used in the product; preserved figs.