1. Task and Objective:
   - Increase communication between the artist and the supporters
   - Gain more interest and attention from the target audience
    

2. Target audience:
   - International supporters that have high interest in Realism oil paintings
   - People who understand and appreciate the finer details of painting
    

3. Name:
   Osamu Obi
    

4. USP:
   - Osamu Obi's first solo exhibition in Malaysia after 12 years
   
   - Osamu Obi's art style is Realism. His works are mainly women portrait with details and full of emotions.
    

5. Product / Customer Benefits:
   - Exposed to a new painting technique
     
   - Cultural elements
     :Embracing women freedom and encourage them to express themselves openly.
   
   -Enhance the communication between Osamu Obi and his international supporters
   
   -Easier opportunity for art lovers to learn more about Realism.
    

6. Tone:
   Calm and cool
    

7. Tagline:
   From his eyes to yours

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